The Fairy Tale World rug is designed with innovative Precision Dye Injected technology, a plush base tufted with exclusive eco-friendly EverStrand fiber, a premium recycled polyester yarn. EverStrand yarn is easy on the eyes and created from recycled post-consumer plastic water bottles. While EverStrand is renowned for its sensuously soft touch, this silky fiber also offers superior strength stain resistance, dependable durability and an illustrious color clarity. Refreshing and radiant colors come to life through a subtle light catching sheen that is inherent to the luxurious yarn.